What is it?
eBull is a stock trading app that has as main goal demystify the complexity of stock trading, while being accurate.
Problem
The trading market is filled with information and data, and putting all together can look overwhelming. While many trading apps over simplify those data, others can be too complex for beginners.
The problem to be solved for Ebull is to combine both
Goals
The goal of this project was to create an app that is simple and accurate while containing all elements that satisfy the trading master as well.
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Research
Understand trading
Understand stock trading. Although I had some previous knowledge I felt like I needed more. For this reason, I watched several video courses about trading, read articles and practice on my own.

Competitive analyses
Upon getting enough knowledge about stocks, I started to use my bank investing app, and I signed up for another Canadian platform as well.
Beside those two apps, I have researched and watched videos about other apps. Always taking notes of key features that I considered important.


From my analyses I concluded that one was too complex while the other too simple.
Wealth trade is simple and the UI is pleasing, however I often got lost, and had to go around to find what I needed.
TD in another hand, was more intuitive and had a lot more information, however had lots of hidden features, there I only found out because I was studying the app in depth.

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User Persona
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User Flow
Information Architecture
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Wireframe
Wireframe of home page
Test
I sketched many ideas and created even more wireframes. As example, I created 6 hi fidelity wireframes of the home page and tested among 5 users. With the test results I determined which features were better for the usability and which weren’t.

For the remaining pages I did fewer option and testes with 2 user to help me shape the app
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Style Guide
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Final Product
Test the interactive prototype
Watch the prototype in action

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